For my website i have chosen to use the homepage at eastbay.com. Eastbay is a website i used a lot more when i was in high school before each season as i would look at the new shoes for each sport i was planning on playing. When i opened up their website i found it to be as user friendly as I remembered. The first thing you see when you open the website is shoes. Shoes everywhere and different styles as well. Then the home page begins to come to life. The middle third of the page begins to scroll through and show you about six different styles of shoes or sales that they have at the moment. At the bottom right hand side of the moving screen there is always a button you can push that says shop now. Each moving pages shop now button will take you to that category you selected. If you want to shop by gender, age, category or even shoe size that is also an option. in the top left hand there is a button that just says shop. When you select that button the options open up and you can then choose your sport, your clothing articles or even that shoe size you desire to look for. The website is very user friendly and easy to use which makes it effective as well. The scrolling pages make the user very intuitive as they want to see what is going on and why the scrolling pages are doing what they are doing. Another thing i like about this website is they aren't congested. They have plenty of spacing and it makes for a very effective home page that wont intimidate users and scare them away because they are afraid they will be in an intensive search for what they want. Eastbay has done a great job in my opinion.